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Hi, my name is

Anders Seierøe Mortensen

I'm a Product Designer living and working in Copenhagen, Denmark.
Currently working at Queue-it.

Low-Fi Concerts

Low-Fi logo

Low-Fi is a platform and marketplace that connects artists with concert hosts and guests interested in home concerts.
As the head of product, I worked closely with the CEO and the rest of the Low-Fi team to develop and design the platform.
Through extensive user research and testing, I improved the platform's usability and self-service capabilities, resulting in a significant increase in the number of concerts on the platform, from a few per month to one per day.
Additionally, I helped expand the platform's reach to more than one market by implementing localization and location-specific changes.


Nota

Nota logo

Nota is an online audio and e-book library that's designed for people with dyslexia and visual disabilities.
As Head of Design, I played a crucial role in transforming the platform from a CD ordering service to a modern streaming platform accompanied by a phone app.
My primary focus was on making the platform accessible and user-friendly for people with diverse needs. To achieve this, I worked closely with the team on numerous and often complex user tests.
My goal was to make the experience of using this complex platform modern, welcoming, and straightforward.


Previous work

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2004-2017

Before I started working with UX and Product Design, I worked for many years as a Graphic Designer, Illustrator, Copywriter, and Motion Graphics Designer.You can check out some of my past work at my Behānce profile.


Low-Fi Concerts

Low-Fi is a platform and marketplace that connects artists with concert hosts and guests interested in home concerts.

As the head of product, I worked closely with the CEO and the rest of the Low-Fi team to develop and design the platform.
Through extensive user research and testing, I improved the platform's usability and self-service capabilities, resulting in a significant increase in the number of concerts on the platform, from a few per month to one per day.
Additionally, I helped expand the platform's reach to multiple markets by implementing localized and location-specific changes.
Besides working on the user platform, I also developed an internal admin platform for Low-Fi, to manage hosts, artists, and concerts.


Case

Low-Fi Hosts

This is a typical UX case for the Low-Fi platform.
Opposite regular live music booking platforms, Low-Fi concerts are created between the host (booker) and the artist, and they also sell tickets to guests through the platform.
This difference wasn't very transparent for the hosts, that often would book the artist for a fixed fee.
My process is a bit simplified here for clarity.